{"id":3417,"date":"2023-05-30T08:27:18","date_gmt":"2023-05-30T13:27:18","guid":{"rendered":"https:\/\/staging-ucs.com\/tina\/?p=3417"},"modified":"2023-05-30T08:27:18","modified_gmt":"2023-05-30T13:27:18","slug":"women-business-owners-speak-up-what-are-you-waiting-for","status":"publish","type":"post","link":"https:\/\/staging-ucs.com\/tina\/women-business-owners-speak-up-what-are-you-waiting-for\/","title":{"rendered":"Women Business Owners Speak Up \u2013 What are you Waiting For?"},"content":{"rendered":"<p class=\"bard-text-block style-scope\">I am constantly working to help women business owners speak up for what they want and need. I was speaking to some business owners recently who shared how they control a great deal of spending within their industry. They also mentioned that most of these male customers had failed to realize how much of the market for these products and services was now controlled by women.<\/p>\n<p class=\"bard-text-block style-scope\">When women are in positions of power in procurement, we have a different vantage point regarding how the vendor landscape takes shape. It is simply not enough to scan the marketplace looking for the best deal.\u00a0<b class=\"bard-text-block style-scope\">We need to take steps to create partnerships, mentor women businesses, and make sure we create an environment where women-owned businesses can provide products and services that are top-tier.<\/b><\/p>\n<p class=\"bard-text-block style-scope\">This doesn\u2019t happen by sitting back and waiting. We must speak up. We must support other women. We must help highlight the needs of women-owned businesses.\u00a0<\/p>\n<h2 class=\"bard-text-block style-scope\">There are a lot of organizations that can do this, but it is our obligation as women to assist in that effort.\u00a0<\/h2>\n<ul class=\"bard-text-block style-scope\">\n<li>Continually highlight how much spend comes from women-owned businesses. If you are a key vendor within a particular industry \u2013 make sure you seek a position of power within that industry association.<\/li>\n<li>Talk about the successes of women-owned businesses \u2013 including leading-edge solutions and outcomes. Share the metrics compiled and published by the organizations that track these dimensions. Use your platform to highlight women-owned businesses.<\/li>\n<li>Refer another woman-owned business or strike up a partnership to go after a bigger opportunity.<\/li>\n<li>When you feel the need to reject participation in the male-dominated social offerings, begin to suggest things that might be a better fit with a more diverse group of vendors \u2013 women and men.<\/li>\n<li>And when you think you are getting a BS answer on why you didn\u2019t win new business, challenge the message and the messenger. Ask for details and what would have made a difference for your business.<\/li>\n<\/ul>\n<p class=\"bard-text-block style-scope\">We must work to make a difference and gain ground in the pursuit of more business and representation. What can you do to foster an environment of acceptance and accomplishment in this arena \u2013 for yourself and others? I\u2019d love to hear your thoughts\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I am constantly working to help women business owners speak up for what they want and need. I was speaking to some business owners recently who shared how they control a great deal of spending within their industry. They also mentioned that most of these male customers had failed to realize how much of the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[81],"tags":[82,36,38],"class_list":["post-3417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community","tag-community","tag-leadership","tag-stepping-into-your-power"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/staging-ucs.com\/tina\/wp-json\/wp\/v2\/posts\/3417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging-ucs.com\/tina\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging-ucs.com\/tina\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging-ucs.com\/tina\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/staging-ucs.com\/tina\/wp-json\/wp\/v2\/comments?post=3417"}],"version-history":[{"count":0,"href":"https:\/\/staging-ucs.com\/tina\/wp-json\/wp\/v2\/posts\/3417\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging-ucs.com\/tina\/wp-json\/wp\/v2\/media\/3418"}],"wp:attachment":[{"href":"https:\/\/staging-ucs.com\/tina\/wp-json\/wp\/v2\/media?parent=3417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging-ucs.com\/tina\/wp-json\/wp\/v2\/categories?post=3417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging-ucs.com\/tina\/wp-json\/wp\/v2\/tags?post=3417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}